Instagram Threads Statistics 2024: Active Users, Growth, Etc.

Instagram Threads is a great place to connect with your client’s followers and join conversations via short texts, photos, videos, memes, and more.

Afterall, the platform is fairly new.

That means competition isn’t as fierce, allowing you to establish your client as an early adopter and gain a head start over competitors who have yet to create their IG Threads account.

To help you get a better feel of the new platform, checkout the Instagram Threads statistics we put together below.

We scoured the web and saw several interesting stats about IG Threads.

What you will learn

• Instagram Threads: A quick overview
• Key Instagram Threads statistics
• Instagram Threads statistics on forecast revenue
• Instagram Threads statistics on downloads by country
• Instagram Threads statistics on user base and age demographics
• Instagram Threads statistics on reasons for downloading the app according to Gen Z users in the US
• Instagram Threads statistics on user signups
• Plan and develop Instagram Threads content with Vista Social
• Additional resources
• Stay up to date on the latest Instagram Threads statistics

Instagram Threads: A quick overview

Head of Instagram Adam Mosseri said this about Meta’s Threads app…

“The idea is to hopefully build an open, friendly space for communities.”

The question is, did IG Threads succeed at being the space it was designed to be?

Before diving into the stats, let’s look at the general details about Instagram Threads. 

Owned by	Meta Platforms, Inc.
Headquarters	California
Launch date	July 6, 2023
Platform type	Social media or networking
Availability	The U.S. and 99 other countries(except China, Iran, and Russia). Threads wasn’t available in the EU until December 14, 2023.
Popular as	An X (Formerly Twitter) alternative
Supported languages	Over 30 languages (for the app)
Post character limit	Maximum of 500 characters of text, including videos of up to 5 minutes long, photos, and links.

[Must read: Instagram Threads Ideas: What to Post on Threads to Get Views]

Key Instagram Threads statistics

• As of the last quarter of 2023, Instagram Threads had an average of 130 million monthly active users.

• Insider Intelligence predicts that Instagram Threads could have 30 million users by 2025.
• Users shared 95 million threads and gained 190 million engagements within less than 24 hours of the Threads launch.
• Threads was launched in 100 countries except the EU because of data protection regulations.
• Peak usage for the Threads app in the U.S. was 2.3 million daily active users on July 7, 2023, and went down to 576,000 by August 2023.

Instagram Threads statistics on forecast revenue

Evercore’s research department, International Strategy & Investment (ISI), projects the following Instagram Threads revenue for the next three years.

• 4.5 billion in 2024
• 8 billion in 2025
• 11.3 billion in 2026

Instagram Threads statistics on downloads by country

Threads generated an average of 73 million downloads within the first month of the app’s release.

Most Threads downloads came from India, Brazil, and the United States.

Here’s a breakdown of Instagram Threads downloads by country:

• India: 33%
• Brazil:22%
• U.S.: 16%
• Mexico: 8%
• Turkey: 5%
• Indonesia: 4.6%
• Japan: 5%
• Mexico: 3.8%

Source: www.statista.com

Instagram Threads statistics on user base and age demographics

Threads had over 30 million signups within 24 hours of its launch and had more than 100 million signups within the first five days. It overtook ChatGPT to become the fastest app to reach 100 million users.

Check out these other details on Instagram Threads user and usage statistics.

• As of March 3, 2024, Threads has approximately 160 million users. 

• Threads was made available for users in the European Union (EU) in December 2023, five months after the app’s initial launch. 
• More than a third of Threads users (37%) are between 18 and 24 years old, and 63% are over 24 years old. 
• 59% of the Threads app downloads were from the App Store, and 41% came from the Google Play store. 
• Instagram Threads gets an average of 10.3 million daily active users.
• 21% of Threads users spend an average of one hour on the platform.  

Instagram Threads statistics on reasons for downloading the app according to Gen Z users in the US

According to a 2023 survey in the U.S., most Gen Z users downloaded the Threads app because it looked fun.

A general portion of the surveyed respondents downloaded the app because they wanted to try a new social media platform, and more than 20% tried Threads because families and friends were on it.

One in five users wanted an X (formerly Twitter) alternative.

Let’s take a look at the breakdown of the survey results.

• It looked fun: 40.1%
• Wanted to try a new social media platform: 38.7%
• My friends and family are on the Threads: 25.7%
• The app was easy to install: 25.4%
• The content creators I follow are on Threads: 23.7%
• Like writing or reading Threads posts: 22.2%
• Looking for a Twitter (now X) alternative: 19.5%
• Wanted to gain more social media followers: 14%
• Other reasons: 1.2%

Source: www.statista.com

Instagram Threads statistics on user signups

Threads had over 30 million signups within 24 hours of its launch. The user signups included celebrities, journalists, major brands, and other prominent people.

Here’s a breakdown of Threads app downloads worldwide from July to December 2023 from Statista:

• July: 73.14 million
• August: 25.06 million
• September: 20.87 million
• October: 14.23 million
• November: 14.38 million
• December: 21.26 million

Plan and develop Instagram Threads content with Vista Social

While you can’t schedule posts to auto-publish on Threads yet (everyone’s waiting for the API to be available), you can do so with your clients’ Instagram content.

And the best social media management platform for the job is Vista Social.

The platform’s features help you plan, develop, manage, and schedule your clients’ Instagram and other social media posts (including Threads in the near future!)

You can use Vista Social’s Publisher to create your clients’ Instagram in-feed posts, Reels, and Stories and schedule them to auto-publish.

The Publisher feature includes an AI Assistant that instantly generates photo dump captions, Story taglines, and photo and video descriptions for you.

You can also use the AI Assistant to reply to followers through the platform’s Social Inbox, a unified inbox for all your clients’ social media profile messages and comments.

[Must read: Instagram Story Viewer Order: How Does It Work?]

Additional tip: Use the AI Assistant to generate other content, including Instagram Notes.

[Must read: 221+ Instagram Notes Ideas to Get More Followers & Engagements]

You can manage all your clients’ drafted, published, and scheduled Instagram and other social media posts with the content calendar.

Another awesome Vista Social feature is Vista Page, a link in bio tool with customizable landing pages and micro websites.

Through robust reporting and analytics tools, Vista Social can also provide actionable insights into your clients’ Instagram content performance and audience engagement.

Additional resources

Check out these other resources to help your clients nail their Instagram marketing and audience engagement efforts.

• Instagram Reels Templates: Everything You Need to Know (2024)
• Instagram Username Ideas: Cool, Creative, And Fun Usernames
• Instagram Broadcast Channel: Everything You Need to Know
• Instagram Following List Order Algorithm Explained [2024]
• Instagram Restrict vs Block: Differences, When, and How to Use It
• How to Temporarily Deactivate Instagram (Or Delete It): 2024

Instagram Threads Statistics FAQs

How many people use Instagram Threads?

The latest data shows that Threads has 160 million users.

Professional football player Neymar’s Threads account has the highest number of followers (13.7 million).

Does Instagram Threads have analytics features?

Yes, but most of Threads’ analytics features are still in development since the app is pretty new.

Threads can give you data on users who liked, replied to, reposted, and quoted your clients’ posts.

Is Threads still growing?

Based on the fourth quarter results for 2023, Meta’s CEO, Mark Zuckerberg, said that Threads is growing steadily, with roughly 130 million monthly active users.

Zuckerberg added…

”With the current growth rate, it could achieve the mark of a billion users in the next few years.”

He stated that the platform has more active users now than it did during the peak of Threads’ initial launch.

Stay up to date on the latest Instagram Threads statistics

Knowing the latest Instagram Threads numbers equips you with valuable insights into trends, user behavior, and the platform’s evolution.

Staying informed puts you in a better position to optimize your clients’ audience engagement strategies and content to dominate Threads.

Supercharge your Threads and Instagram content planning and development with Vista Social.
Create your Vista Social account today to accelerate your social media management workflows.