Don’t relax just yet, you still need to learn how to get more views on TikTok after posting.
Considering how multiple videos are posted on TikTok day in, day out, you can’t win in TikTok just by posting.
You need reliable strategies that will bring more views to your TikTok videos once they go live.
That’s why in this guide, we cover the ins and outs of getting more views on your posts so you can blow up on TikTok.
Let’s get started.
In the digital marketing industry, the term “view” can have different meanings.
For example, on Instagram, a video must play for at least three seconds before it counts as one view. On YouTube, the user must intentionally hit the play button on a video that’s deemed “spam-free” by the algorithm.
On TikTok, however, things are much simpler.
New views on TikTok are counted as soon as a video is played. They’re also recorded whenever the video loops, autoplays, or gets opened again by the same user.
Views on TikTok are a great indication that your content strategy is working.
This is important if you want to know how to get your TikToks seen.
You need to know which of your content pieces pique the audience’s interest—just like in any content marketing campaign. Doing so allows you to scale your strategy around what works and create high-quality videos that TikTok users appreciate.
At the same time, you can reevaluate videos that don’t generate enough views. This will help you avoid wasting resources on strategies that don’t work.
Unless, of course, you’re willing to test new changes and see if the numbers improve.
After all, a lot more happens in TikTok marketing after you post valuable content. It’s certainly a must if you want to become a TikTok influencer.
Without further ado, here are 5 simple strategies on how to get more views TikTok.
You can gain some exposure for your brand on TikTok by writing comments on trending videos.
The key here is to look for popular, relevant videos that already have your target viewers locked in.
You can find them by entering a niche-specific hashtag in the built-in search bar. Within seconds, TikTok will show you a list of popular videos where you can start engaging your target audience.
Some ideas are:
Feel free to mention the specific video you’d like viewers to check out. As long as you’re adding value to the conversation, this will help you funnel more views to your TikTok videos.
On some platforms, adding hashtags after the fact is possible through the comments section.
Unfortunately, the same can’t be said for TikTok.
If you forgot to add searchable hashtags to your video’s caption, your only option is to re-upload the video.
First, go to the video you’d like to re-upload, tap the ‘More’ icon, and hit ‘Save video.’
Next, you just have to re-upload the video on TikTok like always. Just don’t forget to add the hashtags you want to use this time.
The good news is, TikTok can provide you with a list of hashtag suggestions. All you have to do is tap ‘Hashtags,’ enter your first hashtag, and look at the list below.
Sometimes, the poor performance of your TikTok post can be simply attributed to poor timing.
You can easily make this right by re-uploading your video using TikTok’s built-in scheduling tool.
Start by transferring your video to your computer. When done, log in to your business TikTok account using your web browser.
From there, click ‘Upload video.’
Upload your video as usual and fill in the necessary details, including your caption and hashtags. Whatever you do, don’t forget to click the ‘Schedule video’ toggle at the bottom and set your preferred posting time.
Not sure when to post your TikTok video?
Here are some of the posting times that other marketers use for TikTok:
TikTok provides creators an opportunity to advertise their videos to a specific audience. But first, you need to purchase “coins” to fund your promotion campaign. To promote your existing video, tap the ‘More’ button and then select ‘Promote.’
The app will guide you through the entire configuration process—from defining your promotion goal to specifying your campaign’s duration. You can also create a custom audience for your campaign using TikTok’s audience targeting tool.
Upon launching your campaign, your video should now appear as an ad to other TikTok users.
They will look similar to organic TikTok posts. The only differences are, you’ll see a “sponsored” tag at the bottom along with any CTA you’ve set.
Your TikTok video is, unfortunately, uneditable once it’s published.
The good news is, you can still spread it to other platforms with a tool like Vista Social.
First, head to your dashboard, select ‘Publish,’ then click ‘Publish a single post.’
To automatically promote your TikTok content across different social networks, be sure to select the profiles you want to use. Simply tick the checkboxes under “Social Profiles” and you’re good to go.
Next, click the ‘Add link’ button and paste the URL to your TikTok video.
Don’t forget to write an eye-catching caption and add the appropriate hashtags. These will help make your TikTok videos more discoverable on other platforms like LinkedIn, Instagram, and Facebook.
After preparing your post’s details, select ‘Schedule’ before clicking ‘Next’ to proceed.
Finally, you can use the Vista Social scheduler to plan when you want to share your post. Just pick the date and time before clicking ‘Schedule’ to finalize your schedule.
Vista Social is just one of the many TikTok tools you can use to boost views.
To learn about other tools, you can check out our guide: 8 Best TikTok Tools to Grow Your Followers This 2022.
When creating new videos on TikTok, mention your client’s old content and encourage viewers to check them out.
Ideally, the old videos you recommend are—at least thematically—related to the new ones. A surefire way to do this is to publish follow-up videos that contain updates on the old post.
For example, if you shared an SEO tutorial video, post an update that showcases your rankings after some time. This will help you get more TikTok views on both the new and old videos.
Another tactic is to mention old videos that tackle related subtopics. At the end of the new video, tell your target audience to check out your client’s profile for additional videos they might enjoy.
Some lines you (or your client) can use are:
TikTok lets you mention other videos as clickable links in captions. Just tap ‘Videos’ below the caption field and select the old video you want to promote.
You can mention as many videos as you want, including videos posted by other users.
A typical strategy is to share a short clip that mentions the old post and encourages viewers to watch the entire video. The new post may include a clip from the original post—followed by a short description of what viewers can expect.
Here are some tips when promoting old TikTok videos:
Plan a TikTok content pillar that involves a series of multiple videos to organically encourage viewers to watch more.
Start with a video that discusses the primary topic of your pillar. The other videos, which will be more focused and detailed, must talk about relevant subtopics.
Let’s say you want to upload TikTok videos about parenting.
Your primary video may give an overview of the new responsibilities associated with parenthood. The follow-up videos, however, must focus on more specific topics, like:
If TikTok users see any of these videos, they might visit your client’s profile and discover all the other videos in the process.
Focus on uploading high-quality, helpful TikTok videos—these will sell themselves. As long as the content provides value, TikTok users will browse your client’s profile for more.
Just don’t upload multiple videos at the same time. Space them out and schedule them after specific time periods (depending on the optimal posting times for your campaign).
Make sure you’re not making any of the mistakes below that can negatively affect the performance of your TikTok videos:
There you have it—how to promote your TikTok videos after posting.
Just remember that social media marketing, be it on TikTok or any other platform, requires a solid and consistent strategy.
You need a unified social media platform that can help you plan your content strategy and track key engagement metrics.
Vista Social does it all for you. Start a free trial account today.
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